Molly Goddard has fast become one of the most celebrated names in British fashion. Her indisputable talent has won her love from around the world, with fans including Rihanna and Slick Woods. Most recently, it very literally won her the British Fashion Council's Vogue Fashion Fund (pocketing a cool £200,000 and a year of professional mentoring in the process).
The next step in this success story is, naturally, to look back at her body of work and celebrate her incredible archive. Cue the release of a collaborative photo-book, photographed by Tim Walker, featuring pieces from her 2012 Central Saint Martins BA collection to Spring Summer 2018.
The book, titled Patty, turns the camera on Molly’s friends and family.
‘Personality is important to me; I like to know the models,' Molly told ELLE in May. This means you'll see some familiar faces too, including those cast by her sister Alice, who styled models for the book (and who also casts her shows).
As for the name of the book, 'Patty is the name of the Guinea pig my sister and I have, she is in the book so it seemed like an appropriate name and nicely ambiguous until now!' she told ELLE.
Molly describes the book as a 'project with no parameters.’ The pages capture people in a series of photographs which have nothing to do with seasons. As Molly explains, 'It was just about what suited each person’s mood or how they looked and felt that day.'
In this way, the book also captures the same party spirit of Molly's shows and presentations we see each season.
'Alice tied bags on heads and piled on dresses, or just gave clothes for people to hold rather than wear,' she explains further.
Molly and sister Alice asked photographer Tim Walker to be involved with the book because of his relaxed and spontaneous approach. 'I was so excited when Tim agreed to work on the project. Its fun to work with friends!’
Patty will be available on 17th May from select stores, via the Molly Goddard website, and Dover Street Market.
Read more about the making of Molly in ELLE's interview from its May issue here.
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