It has been a very turbulent year for the bridal industry. With thousands of UK weddings being forced to be scaled back, postponed and even cancelled as a result of the ongoing Covid-19 pandemic, it might seem like a strange time to be stepping into the world of weddings for the first time. But, for London Fashion Week favourite Molly Goddard – who is today launching her very first collection of wedding dresses – celebrating the joy in bridal fashion could not come at a better time.
“When you think about the fact that everything else has to be scaled down, the one thing that doesn’t is what you wear,” she tells me. “Making that part of the day extra special is one good thing [to come out of this]. You don’t have to wear a small dress just because you have fewer guests.”
Goddard’s positive, silver-lining approach is typical of what we see in the designer’s feel-good collections, which are renowned for colour, exaggerated proportions and a general optimistic attitude, which celebrate the joy of dressing up. Although the designer is, just like the rest of us, hoping for a “fun and relatively normal summer” next year with return of traditional weddings, there is no reason why a bride couldn’t choose one of her designs, even perhaps the most elaborate one, for a low-key nuptials. Truly, it is all about the bride.
“It is impossible to define who the Molly Goddard bride will be. With everything we do, it really varies, our customer is very varied – in age, body shape and even in the way they dress, everything. And so I think we’ve made a selection of dresses that has something for everyone.”
This first collection is made up of 12 styles, many of which have been inspired by her previous designs and have been reworked for wedding-wear. From slightly simpler and more pared-back pieces to those with enormous tulle and exaggerated silhouettes, there is certainly a variety on the scale of how elaborate they are, although each can be defined by that same Molly Goddard aesthetic.
“There are different dresses for different weddings and different people, different body shapes, but I think for me, the core thing is that this is for someone who has a sense of fun and a sense of joy with fashion. I think this is a very special thing to do, to get married and to have an amazing wedding dress is such a joyful thing. I think to have fun and humour with it is always healthy.”
When it came to choosing which designs would be featured in the bridal collection, Goddard explains that she didn’t even really need to look back into her archive because she immediately knew which dresses she felt would work.
“In many ways, it’s not a totally brand-new collection – the majority of the dresses are versions of things we have done before, either slightly altered versions of what they were and some are exactly as they were. There were dresses I knew immediately would make a great bridal dress and so it actually felt quite easy to decide which 12 would work.”
Part of this knowledge comes from having dipped her toe into the bridal world previously. Although this marks the first official Molly Goddard bridal collection, the designer has worked on bespoke pieces for weddings previously. This new line will simply offer a more straightforward approach for brides, although they will still be able to customise the dresses for themselves.
“I started this collection making everything in cream, ivory and white, but what is quite fun is that there is the option to change the colour of the ribbons with some of the made-to-order dresses, so you can have blue ribbons on a cream dress, for example. And we also have the option to change tulle colours and make them slightly less traditional.”
Ultimately, Goddard wants her brides to feel the most comfortable versions of themselves on the most special day of their lives.
“Part of what has gone into making clothes for people for the past five years is that you get to know what people like to wear and what makes them feel happy and comfortable,” she says. “And that is the main thing for me, making people feel comfortable. So yes, it is very special to be a part of someone’s wedding day in that sense.”
Molly Goddard’s first bridal collection is available now, with prices ranging from £1,800 to £10,000. Brides can book an appointment at the Molly Goddard showroom space to try the styles in person and the pieces are available exclusively to shop here.
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