Pictured: Model and landlady Jodie Kidd poses naked for new signs outside pub
A model has shocked regulars at her pub by posing naked for new signs.
Jodie Kidd, surprised drinkers at her pub The Half Moon, in Kirdford, near Billingshurst, with the cheeky portrait.
The 44-year-old former model is supporting a new campaign to raise awareness and funds for the hospitality industry.
Her portrait is part of a series of pub signs, including The Cricketers, reimagined by artist Reuben Dangoor, starring a batsman saving his blushes with a strategically placed bat.
The eleven-piece collection includes a new view of Queen Victoria, created by Sam Rees-Price, and a new portrait of HRH King Charles for The Kings Head by Heath Kane, that has been unveiled ahead of the coronation in May.
The nude signs are available for online auction and prints of each are also available to buy, with all profits being donated to the charity Hospitality Action to assist pubs with rising energy bills.
Funds raised by the collection will also see up to £50,000 donated in matched funds by Stella Artois.
Jodie said: “As a landlord myself, I’m very aware of the struggles that pubs and the whole of the hospitality industry are facing.
“My pub is fittingly called The Half Moon, and I can’t wait to see the new sign in all its glory - all for a good cause.”
Meg Chadwick, from Stella Artois, said: “As a brand committed to tackling big issues within our communities, we wanted to offer our support to pubs during this challenging time.
“As bastions of British culture, pubs deserve to be valued as much as any piece of art hanging in a gallery, which is why we wanted to use this traditional medium - albeit with a cheeky twist - to support them.
“We want to raise as much money as possible so art and pub lovers - buy nude art, help pubs.”