In next Tuesday’s issue you will find the Grazia Spring/Summer jeans special- five pages of the season’s must-have jeans styles, labels and A-list favourites. Which means we’ve spent the last few weeks not only trawling the denim market but wading through hundreds photos of the fabulous and famous to see what everyone’s wearing too; and one label kept cropping up, and refreshingly it’s a Brit one- MiH Jeans!
And how exciting to see that the Grazia favourite is getting so much love across the pond! A family run business since the ’70s, it is Chloe Lonsdale that is at the helm of MiH Jeans, the jeans label and that has steadily grown to now include a gorgeous collection of ready-to-wear pieces too.
So how do you recognise a pair of these MiH Jeans strides? Well, there are two major details to look out for, the first being the dove which you can spot discreetly embroidered on the back pocket of most pairs and the second is the shape of the back pockets themselves- they’re squared off- to create a chic and super flattering shape indeed.
Chloe has achieved something rather brilliant with MiH Jeans- she has created a wholesome British aesthetic that is both sexy and cool. And it’s the fabulous fits (there really is something for every woman, style and shape) and great washes, finishes and prints that keep those A-listers (and the Grazia girls) coming back for more!
Here are the Grazia fashion team’s MiH Jeans spring/summer ‘12 picks - just click on the image to buy!
“I love the Louis wash of these Boston Jeans, for me they ooze ’90s summertime nostalgia” Sophie Ferguson Jones, Fashion Editor
“The Halsy jeans- a high rise, vintage leg gets my vote this season, I’m really into the relaxed vibe of the loose fit. I’ll wear them with trainers by day and fabulous sandals come sundown! Lily Russo, Shopping Editor
“These Olso jeans are perfect for classic summer style and winter whites alike and the cut is great for petite women and fab on the bum, plus low-rise are really flattering” Katherine Ormerod, Senior Fashion News & Features Editor
“I love the bright blue wash of these Marrakesh jeans and the fabulous tailored finish, perfect for working the smart ‘70s look and they’re ideal for tall women, who love wearing heels like me!” Charlie Miller, Executive Fashion & Beauty Director
“I live in MiH Jeans Vienna skinnies- truth be told I own about 12 pairs in every wash I can get my mitts on, I even have a Liberty print and velvet pair! Fab with flats and towering heels too and come rain or shine they’re my jeans go-to!” Catherine Nieto, Fashion Editor