Members of the public will be able to attend London Fashion Week shows this September
The British Fashion Council has announced that both House Of Holland and Self-Portrait will stage public shows during London Fashion Week. The designers will showcase their autumn/winter 2019 collections during three different time slots on Sunday 15 September.
This new format makes a big change for LFW, helping it to become more accessible to the wider public. The designers who will take part in the public-facing shows will change every season.
While the trade audience will attend a different schedule of catwalk shows and presentations across five days between 13-17 September, the public will be able to take part in an immersive fashion-week experience at the official London Fashion Week Hub. This will include catwalk shows, creative installations, industry-led panel talks and much more, offering an exclusive insight into the fashion industry.
The two designers to kickstart this new movement with public shows are House of Holland and Self-Portrait. The former, which is headed up by Henry Holland and launched in 2008. The brand will also host a catwalk show to trade professionals on 14 September.
Self-Portrait, a contemporary womenswear brand that launched in 2013, designs luxury fashion with an accessible price point. Its signature style includes feminine silhouettes, which are popular with celebrities including Michelle Obama, the Duchess of Sussex, Beyoncé and Zendaya. The brand will also host a catwalk show to trade professionals as part of New York Fashion Week on 7 September.
Standard tickets to the London Fashion Week Hub (£135) and front row tickets (£245) can be purchased here.
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