Mel B says Tesco advert complaint was due to 'miscommunication'

PASADENA, CA - OCTOBER 17: Mel B arrives at "America's Got Talent: The Champions" Finale at Pasadena Civic Auditorium on October 17, 2018 in Pasadena, California. (Photo by Gregg DeGuire/Getty Images)

Mel B has said her complaint about a Tesco Clubcard Plus ad featuring her image was all down to a “miscommunication”.

It comes after the ad was taken down by Tesco following the Spice Girl's public plea to CEO Dave Lewis to contact her about the advertisement.

The mother-of-three has stated that there was "never any issue" with her picture being used for the campaign, which she agreed to in order to raise funds for charity Women's Aid, and that it was due to a “miscommunication between some parties dealing with it”.

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Taking to Instagram, she wrote alongside a picture of one of the ads: "For the record, I just want to let everyone know about my Tesco Clubcard Plus involvement because there has been soo much fuss about it and soo many unfounded rumours.

"There was NEVER any issue about me being unhappy with my image being used and there was NEVER any issue about Tesco being given permission to use the image. I did this campaign for Women’s Aid to raise awareness and to raise funds.

"There was a miscommunication between some of the parties dealing with it but luckily Tesco has been amazing. Women’s Aid sadly lost funding a few weeks ago which was why I decided to do this campaign."

UNIVERSAL CITY, CALIFORNIA - DECEMBER 04: Mel B visits "Extra" at Universal Studios Hollywood on December 04, 2018 in Universal City, California. (Photo by Noel Vasquez/Getty Images)

She added: "I’m really pleased that Tesco understands how important Women’s Aid is to me, and has agreed to match my fee in donation to the charity. This money is a game-changer for them. It will keep their live chat line running for the next six months and all over Christmas.

"This service literally saves lives. One in four women are affected by domestic violence. I am never going to stop trying to help. Thank you Tesco. @womens_aid @tescofood."

Mel B speaks on stage during "A Brutally Honest Evening With Mel B" in support of Women's Aid at The Savoy Theatre on September 1, 2019 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images)

Mel B, who claims ex husband Stephen Belafonte was abusive towards her during their marriage, has been a patron of Women's Aid since 2018.

It was reported by BBC News that the image was purchased by Tesco via Getty Images with a contract signed by Getty and Mel B's agent.

The ad featuring Mel B at the height of the Spice Girls' fame is part of a series from the supermarket chain paying homage to cultural references from the past in light of the company's 100th anniversary.