Meghan Markle and Prince Harry's 2019 Instagram video may have been a poignant reflection on the year, but it was ultimately the iconic image of Prince Harry and tiny baby Archie's matching beanie that really stole the show.
The crafting company based in New Zealand called Make Give Live responsible for making the now famous knitted hat is a social enterprise initiative which sees community crafters gather to knit beanies. The organisation operates a 'buy one, give one' policy, meaning that for every beanie sold, another is donated to a person in need in New Zealand.
Make Give Live has now revealed that soon after the video of the smallest Sussex was posted, the organisation experienced 'the Archie effect'—a huge influx of interest in their products courtesy of the the iconic image.
The company subsequently celebrated the little royal on his first birthday in May, highlighting the impact of this photo as well as Prince Harry and Meghan Markle's commitment to changing the world for the better: 'You won't know the influence you have yet but when you do I hope you use it to help others and make the world a better place like your awesome mama and dad,'
The organisation then finished the caption they shared with a photo of Archie in the beanie with: 'This special photo has made a huge difference for us and our whole community!'
Ever-committed to their quest to be forces for change and leave a better world for the one-year-old, the couple have now increased the impact of Archie's 'Cocobear' beanie even further, by purchasing 100 Make Give Live beanies to donate to children in need across New Zealand.
As per the the company's 'buy one, give one' policy, this purchase now means that 200 children will receive hats.
Make Give Live took to Instagram to thank The Duke and Duchess of Sussex for the, 'gift that will keep on giving well beyond this Christmas' adding that New Zealand Prime Minister Jacinda Ardern helped them get in contact with the Sussexes, after which the couple responded with their huge donation.
The hat and this donation is yet another confirmations of the couple's commitment to worthwhile causes through Archewell and beyond.
Earlier this month (December 20), Archewell reportedly announced that the food relief charity World Central Kitchen will be its first partnership.
The World Central Kitchen has distributed around 50 million meals across 17 countries since it was founded by celebrity chef and restauranteur José Andrés during Haiti’s devastating earthquake in 2010. In 2018, Andrés was nominated for a Nobel Peace Prize.
The partnership with the charity will provide funding to construct four special Community Relief Centres around the world, with the first to be built on the Caribbean island of Dominica, and to open next year, reports The Telegraph.
Sign up to our newsletter to get more articles like this delivered straight to your inbox.
In need of more inspiration, thoughtful journalism and at-home beauty tips? Subscribe to ELLE's print magazine today! SUBSCRIBE HERE
You Might Also Like