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Meet The Model Who Owes Her Catwalk Career To Instagram

A young woman who won a competition on Instagram is taking the modelling world by storm [Photo: Instagram/@jesbloem]

Post a selfie, get a few likes, repeat. You might think sharing endless photos to social media is just something to pass the time, but for one young woman uploading a picture of herself to Instagram has lead to her hitting the big time in the modelling world.

Last year, Jessie Bloemendaal, 20, was just a normal teenager hanging out with her friends and posting selfies online, but fast forward a year and she’s walking the runway for some of the world’s biggest designers and being hailed as one of the breakout stars of NYFW.

According to Vogue, it’s Instagram that Jessie can thank for her overnight success after winning a modelling competition with Micha Models run on the social networking site last year.

And since then she’s joined the fashion A list. The 20-year-old made her debut modelling haute couture for Valentino’s Spring 2016 collection, going on to walk for Maison Margiela, Iris van Herpen, and Fendi.

Walking the runway for Victoria Beckham at NYFW [Photo: Instagram/@jesbloem]

Just this week the 5’11” model has been on the catwalk at NYFW walking for superstar designers such as Proenza Schouler, Prabal Gurung, Victoria Beckham, and Vera Wang

She was even chosen to close the show at Alexander Wang, which is a huge deal for any model.

“This is my first New York season. I did Europe before, but this is so different,” she told Vogue.

“You hear everyone talk about the city, how it’s this different world, then you enjoy it for yourself.”

Closing the show for Alexander Wang at NYFW [Photo: Instagram/@jesbloem]

Next Jessie hopes to take the world of fashion campaigns by storm.

“Every model wants to get a campaign, be on a billboard, or walk a big show - it’s everyone’s dream, but it takes time,” she said.

Nice brows! [Photo: Getty]

So next time your other half groans when you upload yet another selfie, tell him the story of Jessie Bloemendaal. Admittedly the odds of the same thing happening to you might be 8 billion to 1, but hey, it happens.

Has social media helped your career? Let us know your stories @YahooStyleUK

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