The cool young social media user has been created as a response to "perfect" internet personas and lack of high-profile people with disabilities. Kami is the brainchild of Down Syndrome International (DSi), who teamed up with creative agency Forsman & Bodenfors (F&B) and global digital modelling agency The Diigitals. The three companies wanted to give people with disabilities someone to relate to, since they said almost all influencers looks 'curated, filtered, and pixel perfect'. Kami, short for the name Kamilah, means perfection in Arabic, and that is how they want the world to see her. For Kami to be a truly authentic representation of real women with Down syndrome a panel of over 100 young women volunteers with Down syndrome across the DSi global network were consulted to collaborate on her creation as a virtual model, acting as the faces, physiques, gestures, voices, and personalities that Kami will embody. One of the women volunteers with Down syndrome is Jaspreet Sekhon, from Singapore, said: "I don't really see people with Down syndrome on social media. I wish there was more like us. it would make us confident in ourselves. Show people what we can do." Jaspreet Sekhon comments. Kami's platform of engagement is currently live on Instagram @itskamisworld. True to a virtual influencer, Kami will give people a peek into her daily life, her likes, her quirks, her friends, and her interests.
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