The V&A's Mary Quant exhibition has attracted 400,000 visitors just in time for the designer's 90th birthday, today 11 February. The news marks the showcase as the third most popular fashion exhibit ever, after Christian Dior: Designer of Dreams and Alexander McQueen: Savage Beauty.
The display opened in April 2019 and closes on 16 February, before it moves to the V&A's Dundee museum where it will go on show in April. The exhibition has now surpassed Wedding Dresses 1775-2014 (316,852 visitors) and Balenciaga: Shaping Fashion (272,564 visitors).
The showcase features 120 items, including accessories, cosmetics, sketches and photographs. Quant was a revolutionary figure in 1960s fashion, pushing the boundaries of women could wear - she famously launched the mini-shirt and also popularised tailored trousers and colourful tights. Her affordable styles democratised fashion in a way that hadn't existed before.
In 2000, she resigned from her company after a Japanese buyout and - while there are no Mary Quant stores in the UK - 200 exist in Japan. In 2015, she was made a dame for her services to British fashion.
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