Martine Rose Releases Debut Ad Campaign With Clarks
LONDON — Martine Rose and Clarks have released their first ad campaign for a collaboration that’s just entered its second season.
The imagery was photographed by Sharna Osborne in the woodlands of Somerset, England, where the British shoe manufacturer was founded.
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In it, local arborists and foresters are photographed scaling centenarian pine trees, or dangling from branches in harnesses. In the corner, there is copy that reads “Coming Up Roses: Martine Rose for Clarks” in 1970s retro typeface.
They are wearing shoes from the collection, where Rose has taken signature Clarks styles such as its Oxfords and loafers, and reimagined them, adding bright colors, padding and other features.
She’s reworked the Sling, a pointed-toe kitten heel, in fluorescent orange and pale lilac nylon, and reinvigorated Torhill Hi, adding lace-up detailing to the chunky-soled shoe. It comes in black cowhide and glossy stamped leather, in shades of brown and orange.
Rose has introduced a new clog style to the label. It’s orange with a ribbed sole. One is made with recycled nylon and the other has down filling. Prices range from $290 for the Oxford shoe to $170 for the slingback heel, with styles available globally.
Although Rose’s style may be more city than country, she’s a longtime fan of the brand, and uses the shoes in her runway shows.
“Clarks is something that’s so intrinsic to British culture and obviously Jamaican culture, because it’s huge in Jamaica because of the Commonwealth,” Rose exclusively told WWD in an interview last year after her first collection was announced.
“There’s a couple of British brands that are really big in Jamaica, because Britishness is a sign of quality. You take it out of context, and it takes on a life of its own, like a myth,” she added.
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