M&S' ridiculously popular comfy bra is on sale

·3-min read

Watch: The comfy M&S bra everyone is talking about

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Finding the right bra is difficult. With so many different styles to choose from - push up, strapless, backless, demi, balconette and more - it's easy to feel overwhelmed by the sheer amount of choice.

But fortunately M&S has simplified the process of finding stylish and, more importantly, comfortable underwear. One hugely popular bra is the brand's Flexifit™ Non Wired Full Cup Bra. Boasting over 1,100 rave reviews and costing just £20, it's a bargain for a bra of this quality.

In fact, it's been such a hit this year that M&S has struggled to keep it in stock and women have been snapping it up in all three colours.

"What more could I ask for, except more colours perhaps?" reads one top-rated review.

Well M&S listened and it's now available in a brand new colour: dark turquoise. Plus, the hue is currently on sale in its up to 50% off sale, reduced to just £15.

Why we rate it:

M&S has used Flexifit™ technology to keep the bra in place all day. This means you don't have to worry about constantly readjusting and fiddling with the straps.

The straps can also be adjusted to be worn cross back if you fancy a new style.

The best part is that it gives you a barely-there feel thanks to there being no wiring or padding inside.

M&S can't keep this comfy bra in stock. (Marks and Spencer)
M&S can't keep this comfy bra in stock. (Marks and Spencer)
M&S' latest hue is now on sale. (Marks & Spencer)
M&S' latest hue is now on sale. (Marks & Spencer)
The bra can be adjusted to be worn crossback. Marks & Spencer)
The bra can be adjusted to be worn crossback. Marks & Spencer)

£15 £20 at M&S

Discomfort caused by under-wiring is one of the main reasons why some women decide to ditch bras altogether. But, for many of us, going braless isn't a practical option. This bra gives you full coverage whilst feeling like you're not even wearing one.

It also comes in a variety of sizes, starting at 32A to 42E. M&S has also created the bra in F -H cups.

Even better - if you'd like to try out the other colours: it's also available in khaki, white, rose quartz and black.

What the review say:

It's no surprise that many shoppers are amazed by the Flexifit™ technology. They love that it "feels so soft" but is still supportive.

  • "This bra is so easy to wear - I can forget I’m wearing it. No hitching things up or down through the day. It moves with me."

  • "The most comfortable bra ever!! So soft to the touch."

  • "Bought this bra 2 weeks ago after reading the reviews, one of the best bras I've ever worn, comfy."

  • "Without doubt this is the most comfortable bra I have ever worn."

  • "I really like it that there's no seam across the middle of the cup - so it's wonderful under t-shirts. The straps are very adjustable. The cups give good coverage."

  • "I’ve recently bought more of these to replace my old bras, I’m a convert. They are SO comfortable and do the job well."

Buy it: Flexifit™ Non Wired Full Cup Bra A-E | £15 (Was £20) from Marks & Spencer

(Marks and Spencer)
(Marks and Spencer)

£15 £20 at M&S