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Marks & Spencer launches Percy Pig ice cream

From Prima

Percy Pig fans get excited, Marks & Spencer is bringing us a tub of ice cream inspired by the iconic sweet.

The first-ever Percy Pig ice cream is now available to buy in stores, priced at £3 per 453g tub it's ideal for seeing us through sunny days at home during isolation!

Featuring that unmistakeable Percy Pig flavour of raspberries and grapes, the ice cream has a ripple of fruity sauce (the Percy Pig Dessert Sauce) running through it with a soft chewy texture of strawberry marshmallow – delicious.

What's more, the ice cream is vegetarian friendly too.

Speaking about the exciting launch April Preston, Director of Product Development said: "Customers have been asking us for a Percy Pig ice cream for a long time now, so we're very pleased to be able introduce one at a time when we could all use a little pick me up."

Photo credit: Marks & Spencer
Photo credit: Marks & Spencer

She added: "Percy Pig is loved by so many, so when we develop a new Percy product, we have to ensure every element of the flavour and texture is synonymous with what our loyal fans expect. This velvety smooth ice cream gives that famous Percy Pig flavour, combined with the soft chewy texture of marshmallow. I love two scoops with an extra sprinkling of mini marshmallows on top and a good rom-com."

We'll be popping a tub in with our next essential shop, and enjoying it in the garden over the weekends to come.

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