Colin the Caterpillar celebrated his 30th birthday in 2020 and Percy Pig is all settled down with Penny and turning 30 in 2022, so M&S decided, three decades on, it's time for some new faces. Which is how The Ombles came to be.
The supermarket couldn't be more excited to launch the new chocolate brand, saying in the press release: "Could they be the next Percy or Colin…!? We think so 😉"
Made with luxury Belgian milk chocolate and rolled in flakey chocolatey goodness, The Ombles have arrived in M&S stores nationwide on sale for £6 (190g), or a two-pack of Mini Ombles for £5 (95g).
Colin the Caterpillar was quick to comment on the matter, saying in the press release: "Well, well, well, what do we have here!? A new loveable M&S chocolate icon in the making - sounds familiar! Welcome to the M&S family The Ombles! You are in for quite a ride!"
And we can expect to get to know The Ombles a lot better this year... they're not just here for Easter.
M&S had this to say in the press release: "We have tonnes planned for possibly THE MOST EXCITING new product of the year – did somebody say The Ombles birthday cakes, sweets or cheeky seasonal treats!? Keep your eyes peeled!"
The Ombles (£6, 190g) and The Mini Ombles (£5, 95g) are available in M&S stores nationwide now.
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