Marks & Spencer introducing new fashion brands online

Francesca Rice
·2-min read
Photo credit: Oli Scarff - Getty Images
Photo credit: Oli Scarff - Getty Images

From Good Housekeeping

Following its recent collaborations with the likes of Ghost and Finery, as well as its introduction of Nobody's Child earlier this year, Marks & Spencer has just announced that it will be launching a whole host of "guest brands" onto its website.

Starting this spring, you'll be able to shop from the likes of Joules, Hobbs and Phase Eight straight from M&S, as it launches the first wave of its new 'Brands at M&S' initiative.

In a release, M&S revealed that it's hoping the new strategy will help its fashion offering become more relevant to turbocharge online growth.

The new guest brands will be dropping on the M&S website in the coming weeks, through March, April and May, boosting its fashion offering in addition to its existing in-house brands, Autograph, Per Una and Goodmove.

Neil Harrison, Director of Brands at M&S, said in the release: "The exciting mix will offer our 22m customers product we already know they love and introduce them to some new brands – everything will be available with the benefits of shopping on M&S.com – from tailored Sparks offers to free next day click & collect.

"As part of our transformation, we also remain committed to developing the quality, style & value of our own ranges and sharing them with customers on M&S.com with energy, confidence and style."

Brands at M&S

Excited? Yep, us too! Here are the womenswear and lingerie brands launching soon at M&S...

Hobbs

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Joules

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SHOP JOULES NOW

Phase Eight

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SHOP PHASE EIGHT NOW

Seasalt Cornwall

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SHOP SEASALT CORNWALL NOW

Selected Femme

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SHOP SELECTED FEMME NOW

Sloggi

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SHOP SLOGGI NOW

Sosandar

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SHOP SOSANDAR NOW

Triumph

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SHOP TRIUMPH NOW

White Stuff

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SHOP WHITE STUFF NOW

We'll be updating this page when the brands launch at M&S, so watch this space!

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