Like many other non-essential retailers in England, Marks & Spencer is set to open the doors of selected stores around the country on 15 June in line with government guidance.
Ahead of the reopening, the high street retailer has announced the plans it has set in place to ensure customers in England can shop with confidence in store.
Like with M&S food, the clothing sections of reopened stores will have staff managing the flow of customers in and out of the store to ensure social distancing is maintained. There will also be signs and floor marking to remind shoppers to keep a 2m distance from others.
The brand has assured customers all baskets and trolleys are cleaned regularly and hand sanitiser will be available for customer use by the door.
Some services will remain on pause, including in-store bra fittings, but the brand has developed online tools to help customers find the right fit before they shop. M&S cafes will also remain closed but some stores are set to offer coffee-to-go with contactless collection.
In an effort to keep staff and customers safe, like many other retailers M&S has installed Perspex screens at till points and is accepting a new contactless payment limit of £45, compared to the original £30 limit.
Marks & Spencer is also set to cater to the needs of growing little ones spending less time in their uniforms and more time in everyday wear by growing the kids section of stores by up to 30%. Focusing less on special occasion outfits, the brand has overhauled the product range to introduce more everyday wear for kids.
All reopened M&S stores will also have a Rainbow Sale, an initiative launched online during the UK lockdown. The sale contains products with at least 50% off and 10% of every sale is donated to NHS Charities Together. These sale items will be within the store's departments rather than in a separate sale area.
Speaking about the reopening, Alison Grainger, Head of Clothing & Home Retail for Marks & Spencer said: "Our aim is to help our customers shop clothing with confidence, with extensive measures in place to ensure social distancing. Where things are different we’re making sure we can offer great service and digital solutions such as our online bra fit tool.
"We know that customers will be coming out on a mission: be that something for growing kids or new summer items for a family BBQ so we’ll be making it easier for them to find what they need and we’ll be making sure we have what they need in stock – from bringing in new summer products, to increasing our kidswear offer, to making sure we’ve got a great range of gifts for Father’s Day."
For more information on the reopening of stores, see the M&S website.
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