Manolo Blahnik launches creative initiative for everyone at home
Manolo Blahnik is introducing a new programme under which he hopes to spread positivity and encourage creativity while people remain in their homes.
The Smile Initiative will see fans and followers engage with the designer's sketches and celebrate the art of colouring. People will have the chance to download a selection of Blahnik’s original sketches, stripped back to outlines and designed to be coloured in by hand. The hope is that the colouring will bring a sense of calm to those working on it and encourage mindfulness.
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A post shared by Manolo Blahnik (@manoloblahnikhq) on Apr 3, 2020 at 8:54am PDT
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"Creative freedom is a form of escapism, something we need now more than ever," Blahnik said. "I have used my creativity not only to entertain my own imagination but also in hope that I bring happiness to others and make them smile! This time, I ask the world to do the same – let us all spread joy, share creativity and inspire one another."
Participants are also encouraged to share their work on social media, where they can use the hashtag #ManoloBlahnikSmiles – and their sketch may even be shared on the brand's channels.
The programme is made in partnership with the Mental Health Foundation, whose efforts go towards helping people with management tips, working methods and acts of kindness.
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