Mango to launch new homeware line

The Editors
·2-min read
Photo credit: Courtesy
Photo credit: Courtesy

From Harper's BAZAAR

Mango will launch its debut homeware line in April. The Spanish brand joins a number of high street labels to enter the interiors market, including H&M, Zara and Urban Outfitters.

Unlike some of its peers, Mango's foray into the home arena will prioritise sustainability and longevity. The collection will focus on textiles, all of which will made with sustainable materials, spanning bed linen, duvet covers, cushions, blankets, towels and bathrobes. The debut offering will also include candles, incense sticks and loungewear to either sleep or relax in.

Eighty per cent of the products will be sourced locally, amplifying the company's commitment to eco-friendly practices. Items for the bathroom and kitchen will be added for autumn/winter 2021.

The aesthetic will be imbued with a clean and refined Mediterranean style, combining neutral colours to create items that don't lose their appeal a season on. Mango CEO Tom Ruiz says that the launch was the result of demand from shoppers, who want an extension of the label's aesthetic.

"Customers have been asking for Mango home products for a while," he said. "The comfort and style they look for when coming to Mango to dress their wardrobe they also want within their homes. Due to this being such a big department to add on to our business it has taken a lot of planning and development, but we are so excited to announce it is finally here."

The pandemic has reinvigorated our interest in interiors, as various lockdowns have meant we are spending more time at home than ever before. As a result, a number of luxury fashion labels have recently entered the homeware market, including Erdem, Sleeper and Jacquemus.

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