Making life more bearable: Man-sized teddy offers emotional support to lonely singles

Can't bear to be alone this holiday season? A human-sized emotional support bear might be the perfect gift for you.

Loving Bear Puffy is a 5ft 7in plush figure in the shape and size of a male human body - but has the head of a teddy bear.

Available to lonely singletons for a price of £135 ($159), Loving Bear Puffy "replaces the need for the physical presence of a person in various moments and situations of everyday life, especially during long lonely nights."

Users can lean on him if they need a shoulder to cry on, or even clasp their fingers around his hand for extra comfort.

The milky-brown bear is produced by a Bulgarian company founded by model and designer Ina Marholeva and product and creative manager Tonia Berdankova.

"We women are often left alone for various reasons," the company says. "Sometimes it's a personal choice, bad luck or fate, but we all need someone's presence or a hug, especially at night before falling asleep or on the couch in front of the TV.

"That's why Puffy is made with a human shape and size to replace as much as possible the lack of physical presence when we need to hug or lean."

The company even pointed out that the human-sized bear offers some benefits over the company of a man, adding: "He doesn't snore, he doesn't grumble or get angry."

While several photos on the site depict the bear wearing clothes, the company stresses that Puffy will arrive at your doorstep naked, so you can dress him up however you wish.