Makeup artist turns a white woman into a black woman, but it’s ‘not about race’

Sarah Rohoman

Instagram has become the go-to platform for makeup artists to showcase their art. From the classic everyday look to outrageous, colourful, never-before-seen ideas, it’s truly a haven for the makeup obsessed to find new ideas and share their creations.

The Instagram account has since been made private. (Photo via Instagram/paintdatface)
The Instagram account has since been made private. (Photo via Instagram/paintdatface)

That being said, blackface is never a good idea.

The Instagram account paintdatface, which boasts more than 63,000 followers, recently revealed a makeup “look” which transformed a blond, blue-eyed white woman into a brown-eyed black woman with a knotted hair scarf.

ALSO SEE: Is this super dark tanning spray ‘blackface’?

The photo came with this lengthy caption:

“DISCLAIMER. I want to clearly express the sincere place I am coming from with this transformation. As an artist and visionary, I can become bored of the ‘glam’ and done-up looks that we find all over social media, my page included. I struggle to remain challenged, and as a result of that, my posts have become more manufactured than authentic.

This is a transformation that I’ve been holding back from releasing for a while now, solely because of the fear I’ve had of people turning it into a racial scandal against me. THIS IS NOT ABOUT A RACE CHANGE. This is about one woman acknowledging, embracing, and celebrating the beauty of another woman’s culture. I believe we live in a society nowadays that seeks any reason to stomp around town with a picket stick in their hand, fighting ABOUT something, rather than FOR something (and yes, there is a difference!).

I didn’t want this to become another reason to stir up negativity. This is, by far, the proudest I’ve ever been of my work and I’m so fortunate to have created it with @annathorsell, who trusted my vision from the very beginning.”

Despite what seems like a sincere, if totally misguided explanation for the use of blackface, the post faced immediate and harsh criticism.

The Instagram account was quickly made private, but Twitter had already gotten a hold of the post and proceeded to dig into the unforgivable act of appropriation:

Many questioned why the artist didn’t use a woman of colour if he wanted to experiment with a different makeup look outside of the realm of the traditional white glam.

ALSO SEE: Toronto Carnival band slammed for cultural appropriation: ‘You show total disrespect for our First Nations women’

A few people thought the makeup artist was coming from the right place…

But mostly, people were just pissed.

Do you think this makeup look is offensive? Let us know what you think by tweeting @YahooStyleCA.