'Magic Coffee' Is Set To Be The Biggest Coffee Trend Of 2023 - And M&S Has Trademarked It

magic coffee
What Is Magic Coffee? M&S

The UK is undoubtedly going through a coffee renaissance right now. Instant is being shunned in favour of coffee beans and investment in at-home barista-style machines. And the coffee that – up until now – has been at the helm of this artisanal coffee revolution? The flat white. For the best part of a decade, the trendy little coffee has been reigning supreme over the less fashionable latte or cappuccino (sorry, latte lovers).

Now, a new coffee is in town. The Magic Coffee is being launched in M&S Cafes from today! In a bid to bring in innovation to their cafes, M&S is bringing so-called Magic Coffee to the UK. A mixture of ristretto (more on that later) and steamed milk known as the ‘sweet spot’ by Melbourne baristas, coffee geeks are pitting the Magic Coffee as the next big thing.

barista coffee in making
Nazar Abbas Photography - Getty Images

It all started in Melbourne, the coffee capital of Down Under, where M&S Café’s Head of Coffee, Tom Rawlinson first tried the caffeinated drink. “I visited Melbourne in November to better understand the hype behind this coffee style,” he says. “It’s a really popular coffee choice in Melbourne, and you often hear coffee lovers asking for ‘A Magic’.” Now, the good folks at M&S are bringing the Magic Coffee (now trademarked) 10,000 miles back for UK coffee-drinkers to try.

The new drink will be available from 11th January in M&S Cafes across the UK and can be made using both dairy and non-dairy milk. Truly a coffee of the people. Now, you might be wondering what exactly makes this coffee so ‘magic’. Let’s delve in further…

m and s magic coffee tom rawlinson
Tom Rawlinson’s trip to Melbourne, Australia kicked the whole thing offM&S

What is a magic coffee?

A Magic Coffee is a new format of coffee that’s a bit like a flat white, but coffee aficionados think it tastes very different. It’s made with a double ristretto shot and steamed milk in a 6oz glass or cup, so around the same size as a cortado. So far, so familiar, eh? Now, lets take a look at the essential ingredient of this exciting new addition to the coffee world: ristretto.

What is a ristretto?

A ristretto shot uses the same amount of coffee as an espresso, but half the amount of water with a shorter extraction time (the techy bit – but it just means the time it takes the water to pass through the grounds and into the cup). Less water = a more concentrated flavour. When you extract a shot of coffee, the flavour journey usually goes like this: acidity, sweetness, then bitterness. If you shorten the extraction time, you minimise that bitterness at the end.

How is a magic coffee different?

SO. First off, the magic coffee’s closest relative is probably the flat white. A flat white is made with 2oz of espresso and 6oz of steamed milk, whereas a Magic Coffee is made with 1oz ristretto and 5oz steamed milk. Compare it to a latte and you’ve got a totally different hot drink: a latte is made with 2oz espresso and 10oz milk. The folks down at M&S call this the magic milk ratio because it emphasises the sweetness of the ristretto shot, resulting in a seriously smooth drinking experience.

M&S Magic Coffee, £3.15, is available to drink in or take-away now in 330 M&S Cafés across the UK, as well as 18 of M&S’ newest Foodhall self-service coffee machines.