M&S is suing Aldi for copying Colin the Caterpillar and it's being called the 'trial of the century'

Jennifer Savin
·3-min read
Photo credit: S FRENCH - Getty Images
Photo credit: S FRENCH - Getty Images

Hold on to your hats, because the "trial of the century" has kicked off and is already packed full of drama, tension, twists and turns, and, err, caterpillar cakes. It's more scandalous than it's... Rebekah Vardy vs Coleen Rooney. It's set to triumph over Trump's impeachment cases (both of them!). It'll no doubt dominate over Dominic Cummings' COVID sight test debacle... It is: Colin v Cuthbert.

If you were born any time after 1990, then you will know just how much of an essential staple the Colin the Caterpillar birthday cake from Marks and Spencer is. Are you even a human if you haven't demanded to be able to eat the face of a caterpillar to celebrate your entrance into this cruel world? Exactly. So we all know just how big a deal our man Col is.

As does, it would appear, cheap as chips supermarket Aldi, who have found themselves in a bit of a legal entanglement with M&S over the insect-inspired tasty treat. It's reported that M&S have launched an intellectual property claim with the High Court in order to 'protect' Colin from being imitated, by the likes of Aldi’s Cuthbert the Caterpillar cake, which M&S say infringes its trademark.

Photo credit: SOPA Images - Getty Images
Photo credit: SOPA Images - Getty Images

The retailer is also arguing that the similarities between Colin and Cuthbert are leading consumers to believe that they are of the same standard, something that M&S is hotly contesting. Ooh, the shade of it all! Not only calling Aldi copycats but poor ones at that! Living for this. 💅

M&S is also alleging that Aldi’s similarities “ride on the coat-tails” of M&S’s long-term reputation of the Colin the Caterpillar product, that they've established over the past thirty years of Colin-ness.

Naturally, the case has already been deemed the "trial of the century" by impassioned social media users, who are watching as the drama unfolds.

To view this content, you'll need to update your privacy settings.
Please click here to do so.

Another pointed out that Aldi aren't the only supermarket who have a caterpillar cake option either:

To view this content, you'll need to update your privacy settings.
Please click here to do so.

An M&S spokesperson said: "Because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves."

They continued, "So we want to protect Colin, Connie and our reputation for freshness, quality, innovation and value."

In response, Aldi shared a light-hearted tweet playing on M&S classic slogan of "This isn't just any XYZ, it's an M&S XYZ", by writing, ""This is not just any court case, this is... #FreeCuthbert."

We'll be keeping a *very* close eye on this case and of course, will keep you all informed as to how the trial plays out.

The latest issue of Cosmopolitan UK is out now and you can SUBSCRIBE HERE.

Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox.

You Might Also Like