M&S' new Sleep Bra sounds like the comfortable wardrobe essential we need

Francesca Rice
·2-min read
Photo credit: Hearst Owned
Photo credit: Hearst Owned

From Prima

Now that we're all spending more time at home than ever before, comfort is key when it comes to choosing our everyday outfits.

So, you can bet we were excited to hear that trusty Marks & Spencer has just launched what sounds like its most comfortable bra yet...

The new Flexifit Sleep Bra is non-wired and designed to offer "gentle support" while you're snoozing.

After M&S noticed that sleep related searches more than doubled on its website last year and that women's sleepwear sales were also up over 150%, it decided to extend its offering to include a special bra designed to be worn while you slumber – a first for the brand.

The bra couldn't sound comfier, thanks to its breathable cotton-blend fabric that moves with you and promises to feel super soft against your skin.

Whether you want some gentle support at night or simply fancy slipping on a comfy bra for relaxing at home in your PJs or loungewear, this new launch sounds ideal.

Soozie Jenkinson, Marks & Spencer Head of Lingerie Design, said in a release: "Staying well and healthy has never been more important and getting a great night’s sleep can help maintain wellbeing. For those looking for some additional support whilst asleep, we have created our first M&S ‘Sleep Bra’.

"Using our exclusive FlexifitTM 360 degree stretch fabrics, already loved by customers in our loungewear and underwear, our talented technologists and designers have worked closely with Loughborough University to craft a modern bra, in a breathable fabric which is gently supportive and incredibly soft against the skin.

"Hidden within our dress sized sleep bra, you will find a discreet internal frame designed to provide gentle support throughout the night. This innovative pull on bra top is a perfect piece to layer under lounge or sleepwear and is designed to support women whilst asleep.”

The new Sleep Bra comes in two classic colours – grey and navy – and is available to order online now for £16. It also comes in a 'Fuller Cup' size, for those with cup sizes F to H.

We can't wait to try it!

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