The classic loaf can be picked up at M&S' in store bakeries and is made with British flour and finished with a malted semolina topping for added flavour and crunchy texture.
It can be enjoyed pulled apart for a Halloween breakfast or a buttery snack, but we can't get over how delicious it looks filled with soup on the supermarket's Instagram.
The caption reads: "Say hello to our magical pumpkin-shaped bloomer loaves, freshly baked in store this autumn. 🎃 Dunk them in your pumpkin soup, or hollow out the loaf and serve your soup inside!"
And now warming winter soup is all we can think about.
The tasty looking soup in this post is the brand's Pumpkin spice up your life! recipe, made with Cook With M&S honey and pumpkin spice glaze. The supermarket has shared the full recipe here, one of several in their Big M&S Spooky Night In guide.
As the nights get darker and the cold sets in, we can't think of a more perfect supper.
Pumpkin Shaped Bloomer is available now for £2.00 at M&S in store bakeries
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