M. Night Shyamalan admits controlling how marketing can promote his secretive stories

Early in his career, the 50-year-old let the marketing team do what they needed to, but he is more restrictive with more recent films – including his latest horror Old – and Apple TV show Servant. While The Sixth Sense filmmaker is notoriously secretive, Alex Wolff, who plays Trent in Old, knew what he was getting into when reading it, calling it “the most mind-bending, insane experience”.

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