I'm a Fashion Editor, and This Is Where I Always Find New Outfit Ideas

Joy Montgomery
·3-min read

If you clicked on this article to discover a new, big-name influencer or some niche references to an edgy sub-culture, I'm afraid you'll be disappointed. Allow me to explain to you why: Sometimes, the most obvious sources of inspiration can yield some of the most experimental and original outfit formulas. Seriously.

You could argue that we are totally spoilt for choice when it comes to style inspiration these days, thanks to the platforming potential of Instagram, however, as we all know, one of the traps anyone can fall into is to end up looking like everyone else. I blame the algorithms. So recently, when I've been looking for new ideas, I've been hitting up my favourite fashion brands and have been pleasantly surprised by the styling ideas on offer.

Really, it shouldn't surprise me, as every single look will have been meticulously planned by a professional stylist whose job it is to know what looks good with what. I find this particularly evident when it comes to high street fashion, and I think brands such as Zara are really skilled at creating ensembles that make a £30 blouse look more like £300. Now that's something I want to be able to do. Obviously, this isn't the case with any brand, and I've found that I've created a tick-list of sites whose styling is particularly on-point.

One of my go-to's right now is Uterqüe, which always manages to make the simplest of pieces look unbelievably cool. Sometimes if I'm struggling with styling a particular item (say denim shirts, for example), I might even type it into the search bar and see what comes up. Seriously, try it next time you're in a fashion rut. From Arket's minimalist appeal to Mango's bohemian pairings, scroll down to see the sites I always turn to for outfit inspiration.


Oversized Shirt + Jeans

Arket Oversized Poplin Shirt (£59)

Textured Lime Co-Ord + Mules

Arket Textured Wide-Neck Jumper (£69)

Knit Dress + Chunky Boots

Arket Polo Neck Merino Dress (£115)

Tailored Trousers + Slouchy Cardi

Arket Alpaca Yak Blend Cardigan (£125)

Shirt Dress + Leather Blazer

Arket Lyocell Nylon Belted Dress (£89)


Flares + colour-pop shirt

Uterqüe Orange Satin Shirt (£90)

Oversized Shirt + Colour-Match Trousers

Uterqüe Overshirt With Snap Buttons (£135)

Cable Knit + Denim

Uterqüe V-Neck Sweater With Braided Design (£125)

Ruffled-Collar Blouse + Knit Vest

Uterqüe Shirt With Peter Pan Collar (£60)

Sculptural Blazer + Slim-Fit Trousers

Uterqüe Blazer With Low Lapels (£185)


Double Denim + Suede Boots

Mango Cotton Denim Blazer (£60)

Fringed Skirt + Cable-Knit Jumper

Mango Check Skirt With Fringes (£20)

Black Suit + Collared Knit

Mango Double-Breasted Structured Blazer (£80)

Tonal Knitted Co-Ord

Mango Button Knit Cardigan (£60)

Statement-Collar Blouse + Straight-Leg Jeans

Mango Double Baby-Collar Shirt (£36)


Seventies-Inspired Two-Piece + Loafers

Gucci 1955 Horsebit GG Supreme Shoulder Bag (£1670)

Flares + Ruffle-Sleeve Shirt

Paco Rabanne Leather-Patch High-Rise Flared Jeans (£440)

Check Midi Dress + Oversized Cardi

Ganni Shirred-Bodice Gingham-Seersucker Maxi Dress (£215)

Midi Skirt + Knit Vest

Gucci Balloon-Sleeves Crepe Blouse (£790)

Navy Midi Skirt + Colour-Match Top

Loewe Hammock Small Leather Tote Bag (£1950)

& Other Stories

Graphic Overshirt + Tailored Trousers

& Other Stories Oversized Colour Block Overshirt (£120)

Loose Shirt + Beige Trousers

& Other Stories Oversized Mismatched Button Shirt (£75)

Denim Minidress + Loafers

& Other Stories Statement Collar Denim Mini Dress (£75)

Knitted Trousers + Long Cardi

& Other Stories Long Belted Knit Cardigan (£120)

Pink Overshirt + High-Waisted Trousers

& Other Stories Oversized Wool Blend Overshirt (£120)


Roll-Neck + Chunky Boots

Zara Oversized Knit Sweater (£30)

Wide-Leg Jeans + Knit Vest

Zara Cable-Knit Vest (£28)

Knitted Dress + Cropped Top

Zara Crossover Knit Top (£15)

Stripe Cardi + Black Trousers

Zara Striped Wool Cardigan (£60)

Wide-Leg Trousers + Waistcoat

Zara Masculine Wide-Leg Trousers (£28)

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This article originally appeared on Who What Wear

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