LV Is the NBA's Latest MVP

·2-min read
Photo credit: THEO DE GUELTZL
Photo credit: THEO DE GUELTZL

Under the steer of creative director Virgil Abloh, Louis Vuitton has done a lot of New Things. It's still very much a Paris brand, the sort with a kiss to both cheeks and very, very small but delicious lunches. But Vuitton has evolved. It looks for new wells to drill, marking an era of increased diversity not just in its captainship but in the clothes it presents and the big, properly impressive, spectacle runway shows it produces. And for a second time, Louis Vuitton is looking to the basketball court for its pre-fall 2021 collection.

Titled LVxNBA Men’s Collection, Louis Vuitton has taken a deep dive into basketball's Nineties era for a line that focuses on three key wardrobes: travel, game, and press conference. What's more, several pieces were designed in conjunction with Don Crawley, a veteran that has much experience in fusing design and sport.

Photo credit: RENELL MEDRANO
Photo credit: RENELL MEDRANO

So what does that look like, exactly? The LVxNBA Men's Collection has lots of long basketball shorts as you'd expect (which is great, because wider, looser shorts are not only back with a vengeance via Jacquemus and Dickies, but also mad, mad comfy). But there's also hi-graphic co-ords, leather varsity jackets, travel bags (monogrammed, naturally) and the odd bit of tailoring. Which, essentially, is the stuff that takes world class NBA players from court to Learjet to staccato Q&As, just as Abloh intended.

It's another collection in which Louis Vuitton melds the high fashion and the pop cultural. Only rarely has basketball been an influence of designer's upper echelons. But as someone who knows and loves the sport (Abloh is said to have watched MJ hoop back in his Chicago Bulls days, and even debuted his own take on the Air Jordan 5 through his own brand Off-White early last year), there's something inherently natural about the collection. It's not a forced collaboration, or a cynical opportunity to capitalise on an ever popular sport. The shoe – or the sneaker, at least – fits.

Available online now at

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