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Luke Skywalker Models for Rag & Bone

Mark Hamill
Mark Hamill is one of the stars of rag and bone’s Men’s Project. (Photo: rag and bone)

Rag & bone is known for its unconventional, boundary-pushing ad campaigns. The brand’s latest project is outlandish as ever and features none other than Mark Hamill, the 65-year-old actor who played Luke Skywalker in the Star Wars film series.

Hamill is one of the nine men that appear in the retailer’s 2016 Men’s Photo Project, which showcases stars of diverse branches of talent in the label’s new styles. Some other figures involved include world-renowned dancer Mikhail Baryshnikov, (also known for playing Carrie’s boyfriend Aleksandr Petrovsky on Sex and the City), musicians Mauro Refosco and Honor Titus, and actors Harvey Keitel and John Turturro.

Photo: rag & bone
Photo: rag & bone

The campaign was shot by notable photographer Andreas Laszlo Konrath, who made each man’s spread unique by allowing them to choose the location. The styling also incorporated their personal style.

Along with a number of stills sporting the label’s merchandise, Hamill is also featured in a gritty campaign short, in which he recites a lyric from the classic Kinks song “Celluloid Heroes” and reflects on his own mortality versus Luke Skywalker’s.

Photo: rag & bone
Photo: rag & bone

“It really gets me because I’m not a real hero. I am a celluloid hero. Mark Hamill does feel pain, and Mark Hamill will die. But Luke Skywalker won’t,” Hamill muses after reciting a lyric from the song.

In most of the shots the star is outfitted in black, in everything from racer hoodies to jackets and jeans. Most of the products he is modeling are upscale, with products ranging from $75 – $795.

Mark Hamill
Photo: rag & bone

The actor announced his role in the project on Twitter, writing, “So very grateful to @rag_bone for raising my fashion awareness. #ModellingMark #WhatAreYouWearing?”

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