Victoria Beckham whipped snappers into a frenzy when it appeared she'd taken a few style notes from Harry Styles in her Burberry heart-print shirt.
The fashion designer was spied making her way through JFK airport in New York wearing the burgundy, cute print shirt - which has been an A-lister must have thanks to it's fitted shape and epaulettes.
Strolling through the airport, the 39-year-old looked bang-on-trend in the shirt from Burberry's AW13 collection, teaming it with high-waisted flared jeans and her trademark sunglasses.
[Victoria Beckham gets inspired by Harry Styles in heart print]
[VB takes notes from Karlie Kloss and flashes the flesh in Burberry]
[Burberry Prorsum show at London Fashion Week AW13 moves audience to tears]
But while everyone was busy making the comparison between VB and the One Direction cutie - who stepped out in a black and white version from the menswear collection - fashion fans are well aware this is no new obsession.
The Burberry heart print shirt first caused a mini-storm when it was debuted by Karlie Kloss at London Fashion Week AW13 - our first clues that cute prints were set to be big news for the coming season.
Worn with a burgundy transparent skirt, Karlie garnered the entire star-studded FROW's attentions in the creation - showing off a version with a contrasting leather collar.
Shirts weren't the only pieces to be scattered with the cute heart motif either, with Cara Delevingne showing off some high-waisted knickers in the print under a transparent skirt at the runway show.
The print went on to dominate shift dresses, accessories and even outerwear during the Burberry Prorsum show - with one model showing off a calf-skin tan coat emblazoned with cute black hearts.
Naturally, the stars have already snapped up the must-have shirt for the new season - with Elle Fanning, VB (who's had hers since May) and Harry Styles all showing their love for the new trend.
And while we're anticipating seeing the cute print dominating many a red carpet to come, you'll be pleased to know the trend has hit the great British high street just in time for autumn.
Easy-to-wear, flattering and, most importantly, FUN - heart-prints are everywhere in the new season drops meaning you can work the look at some extremely wallet-friendly prices indeed.
Hunt around for pieces in autumnal colours for real staying power (think Burberry's burgundy and tan) and don't be afraid to work the trend by going all out with a shift dress - or just give a nod with some cute earrings.
To help you really LOVE this trend, we've rounded up the best heart-print pieces around.
And make sure you spread the love for this hot AW13 look with us over on Twitter, now.