There's no doubt Louis Vuitton's Spring / Summer 2012 show was one of the major highlights of last season's catwalk rounds. An audible gasp rippled through the front row when a full-sized carousel was unveiled, with 48 models perched a-top the horses. To top it off, Kate Moss closed the show wearing a frothy white frock with a ladylike head band. As Grazia's Paula Reed reported at the time, fashion heaven would surely look like this.
So what a treat to see the brand's campaign continuing the show's dreamy prettiness. The setting of a girly ice cream parlour is a world away from the gritty realities of budgets and employment figures and debt crises and recession, which is exactly why we love it. In fact, the retro vibe, created by photographer Steven Meisel, reminds us of the merriness of '50s films like 'Grease' with Daria Strokous and Kati Nescher perched on pink seats like a couple of Disney Tinkerbells.
The up-and-coming models showcase Marc Jacobs' delicious confections, from the Lockit and Speedy bags in crocodile skin to the demure and delicate dresses with multi-coloured court shoes. Oh, how we love those delicate Peter Pan collars in white lace. And we'd like one of those lemon yellow jackets with the matching bell shaped skirt please.
To add to the super-sweetness, there's a smattering of sundaes adorned with swirly candy just waiting to be gobbled up. 'It is all very soft and very sweet, yet at the same time very bold and very graphic,' Mr Jacobs said of the girlish lightness. Yum-mee.