Lorenzo Serafini Is The New Creative Director Of Alberta Ferretti
Lorenzo Serafini has been appointed the new creative director of Alberta Ferretti, the Aeffe Group confirmed in a statement shared with the press today. This marks the latest in a string of high-profile industry moves that have taken the fashion world by storm over the past few months – most recently including Kim Jones and Hedi Slimane's departures from Fendi and Celine, respectively.
The news of Serafini's appointment, however, feels more like a natural progression than it does a sea change. The Italian designer has played a key role at the Aeffe Group for more than a decade, becoming creative director of the Philosophy by Lorenzo Serafini brand in 2014. It seems fitting, then, that he take the helm of the group's headline brand following the retirement of its namesake founder in September this year.
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'I am thrilled to announce that Lorenzo will be my successor at the helm of the brand that bears my name. With the fashion world undergoing tremendous change, I strongly believe that Lorenzo has the creativity, strong aesthetic sense, professionalism and expertise required to meet this challenge,' said Alberta Ferretti in a statement, who is still in situ as Aeffe Group's vice president.
She continued: 'A decade ago, I entrusted Lorenzo with the Philosophy line which he successfully developed into a thriving brand now it is time for him to write a new chapter for the Alberta Ferretti brand, whose essence aligns beautifully with his vision. Lightness, femininity, sensuality are words already within Lorenzo's vocabulary, and words he will be able to wonderfully define within the world of Alberta Ferretti.'
Serafini's first collection for the luxury fashion brand will be shown during Milan Fashion Week in February 2025. Aeffe Group also announced that the Philosophy line will be integrated within the Alberta Ferretti brand from the AW25 season – 'with the aim of strengthening the brand's appeal and positioning for the future,' as the group itself put it.
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