L’Oreal, Amazon And Stella McCartney Among Brands Pledging To Reduce Gender Pay Gap

Stella McCartney has signed up to The Equal Pay Pledge which aims to address gender inequality in the workplace [Photo: Rex Features]

In today’s really rather excellent news of the day, 28 International brands have pledged their commitment to addressing gender inequality in the workplace.

GAP, Stella McCartney, L'Oréal and Amazon are among the businesses vowing to redress the gender imbalance within their workforces.

According to the White House website by taking The Equal Pay Pledge, the companies have committed to regularly reviewing their strategies to reduce the pay gap, assessing whether practices of hiring and promotion are fair for both sexes and ensuring gender parity exists within their organisations.

In a statement to the White House, a representative of Gap explained why the company were so committed to the gender equality fight: “When we pay our employees fairly and treat them with dignity and respect, they are inspired to be their best, which in turn helps us deliver better products and experiences to our customers.”

“And when our business succeeds and grows, we can become a stronger voice for equality and inclusion around the world. We believe pay equality should not be an accomplishment; it’s the way the world should work and it’s time to get it done."

Jennifer Lawrence has recently spoken out about gender inequality in Hollywood [Photo: Rex Features]

Stella McCartney also issued a statement about the cause.

"At Stella McCartney, we are proud of our gender diversity and are dedicated to continuing to foster a gender-balanced workplace. Women occupy 67% of our leadership team and we have an even higher number of women across the brand. We place gender equality as a strategic imperative across our talent pipeline. Stella McCartney was recently awarded the EDGE certification, the global standard for gender equality in the work place, across three of our core business centers in the USA, United Kingdom and Italy. Having attained the EDGE certification, we are already committed to continually reviewing hiring and promotion processes and to conducting annual company-wide analysis, including fairness and equal pay for all.”

Barack Obama spoke at the White House’s first United State of Women Summit [Photo: Rex Features]

At the White House's first United State Of Women Summit yesterday Barack Obama spoke to the audience about the importance of the gender equality fight: "I may be a little greyer than I was eight years ago, but this is what a feminist looks like.“ He continued, "Our workplace policies still look like they’re straight out of Mad Men. We need equal pay for equal work.”

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