We love a man with confidence, which is why when we heard Kanye West was taking his wife and sister-in-law on by going into the beauty biz, we raised our eyebrows and did a slow clap.
Even if Kylie Jenner did recently inflate her net worth, there's no denying that Kylie Cosmetics (best known for it's sell out Lip Kits), has made her a healthy amount of moolah (I mean, she just bought a £30 million mansion).
And let's not forget Kim's beauty baby, KKW Beauty, which just launched a fragrance collab with her mum Kris Jenner (inspired by the unconditional love between mother and daughter, in case you were wondering).
Well, news just in: Kanye wants a piece of the beauty pie. According to TMZ, his company YEEZY just filed a trademark for beauty and skincare.
And if reports are correct, he's going BIIIG, with a list of products so long, we can't even read it in one breath: makeup, false eyelashes, facial masks, nail polish, moisturizers, bath gels, body oils, shaving cream, hair care products, perfumes, plus some hygienic products such as toothpaste and deodorant. Oh, and some scented pine cones and aromatherapy pillows, obvs.
Do YOU have scented pine cones, Kim? Do you? No.
But Kim's obviously not too sore about her own HUSBAND bringing the competition, after wishing "my king" a happy birthday on Instagram last week.
What's a healthy marriage without a clash of cosmetic lines, eh? Good luck, Kanye - we'll start saving our pennies...
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