It was back in November that we first heard that Penelope Cruz had returned to her roots and signed a three year contract with Spanish luxury designer Loewe, and today we have the first look of her posing up a storm in the S/S 13 campaign.
As you would expect, the images shot by fashion photog duo Mert Alas and Marcus Piggott, are smouldering and uber sexy with killer dark eyes by makeup artist Charlotte Tilbury. She's the perfect fit for the Spanish brand and is joining a group of supers who have modelled for Loewe including Gisele Bunchden, Alessandra Ambrosio, Adriana Lima and Rosie Huntington-Whiteley. But this is the first time they have shot with a Hollywood startlet, so she is bringing her Oscar winning A-List crudentials to the house.
We are big fans of the campaign at Grazia, but anyone else think it looks a bit, well, familiar? The posing in the mirror ad campaign is the ultimate luxe pose as it's a simple technique to easily add double the glitz and glamour. Blake Lively is a veteran of the 'pouting in the mirror look' as she has done it for Chanel AND Gucci. Everyone from Miu Miu to Dolce has used this style of ad campaign and Madonna AND her reflection appeared in her Truth or Dare campaign.
Take a look at the 'posing against a mirror' technique in ad campaigns below...