You Can Live Like Choupette For A Day In The New Karl Lagerfeld Game

Jessica Davis

From ELLE

If you are on the lookout for a new fashion game to become obsessed with, then you might want to look into 'Maison de Karl Lagerfeld' ahead of the weekend.

The game allows you to embody the designer's beloved cat, Choupette, and find your way through the iconic Lagerfeld Maison, at 21 Rue St-Guillaume in Paris. It is your job to search for this season’s must-have styles and, of course, avoid the neighbourhood dogs.

The aim is to get as high a score as possible – bonus points are available for picking up special items including; sunglasses, a camera, a bag, Lagerfeld's lucky number seven and the Eiffel Tower. Once a week, one lucky player will receive a Karl Lagerfeld shopping experience that’s worth €250.

'Maison Karl Lagerfeld' was inspired by the spring/summer 2020 Pixel collection from the fashion brand, which featured pixelated artworks of Lagerfeld and Choupette in shades of red, yellow and blue.

The legendary designer adopted Choupette, a Birman cat, after pet-sitting for the French model Baptiste Giabiconi. The feline went on to live the life of luxury with Lagerfeld, famously being fed from silver dishes – at the table, never on the floor – with a personal chef, two maids and a bodyguard.

Lagerfeld talked fondly about Choupette often, telling Bazaar former editor-in-chief Justine Picardie last year – in what turned out to be one of his last ever interviews – that he sometimes believed she might be his 'mother's reincarnation'.

'She’s like a sentimental person,' he said. 'She’s very funny – when I’m reading a newspaper, she reads it with me. She eats on the table, too, not on the floor. If the food is on the floor, she won’t touch it. She’s very human... I sometimes think she’s my mother’s reincarnation.'

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