Little Mix fans have been left divided over the band’s video for new single Think About Us, with some comparing it to “soft porn”.
The band, who were formed on The X Factor, have been teasing fans with snippets from the video ahead of its release tomorrow.
Some are less than impressed with the BRIT award-nominated group and blasted them for becoming “disgusting role models”.
One wrote: “You lot are disgusting role models for young girls/women, how's about keeping your clothes on for a change, so much for girl power.”
A second posted: “Are you serious your meant to be aimed at teenagers far too much can’t bare my girls look up to you girls surely you have a role to play and it’s def not in this way.”
Another commented: “Why did they sexualize the video?”
Nice to see you have moved into the porn industry! The kids have so much to look forward too!😳😳😳😳😳— tony the tiger (@SimonThecakeman)30 January 2019
— 𝓡𝓪𝓱𝓪𝓯 (@perriesalut)29 January 2019
Thought there might be more. Looks like beginning of a porn film— Marlene Pryer (@Marlenep50)29 January 2019
i really hope the think about us music video isn’t this low budget soft porn in front of a green screen they keep posting cause- pic.twitter.com/yZ3sXL7SzM— cross 💫 (@perrieseulgis)30 January 2019
However, others were quick to defend the group who are no strangers to hitting back at critics themselves.
“Lol @LittleMix are not even making themselves sex objects. They can dress how they want and dance the way they want cause they’re f****** confident. It’s embracing and accepting your own body,” scolded somebody.
Another user wrote: “Ooft all the teasers of Little Mix's think about us look hot n spicy yass queens.”
So excited for the video tomorrow, you look stunning. @LittleMix ❤️— Sophistication ❤️ (@russellsophie26)31 January 2019
i dunno what i'll say about think about us music video cos' i dont even know what im waitin so hope u SHOOK ME @LittleMix— lari (@lwtbil)31 January 2019
ooft all the teasers of little mix's think about us look hot n spicy yass queens— shannon MET NIALL (@niallftlauv)31 January 2019
One teaser shows a half-dressed Pinnock draped over her footballer boyfriend Andre Gray while other shots show Nelson cosying up to a male extra.
“Oh god these people,” he said on Good Morning Britain. “What is empowering about this? I mean seriously – get your kit off, airbrush yourself to within one inch of your lives and put a bunch of horrible words on yourself.
“What’s the point of it other than using nudity to sell albums? It’s stripping off to sell records. It’s using sex to sell records – that’s it there’s nothing else to that. I don’t get it.”
Nelson later took the airwaves on Radio 1, calling him a “silly t***”.
Stars including Ariana Grande and her mother defended the group against Morgan's remarks.
Think About Us is out on Friday.