Levi's Black Friday 2019 sale has arrived early and you can get 30% off EVERYTHING

Abigail Southan
Photo credit: Edward Berthelot

From Cosmopolitan

Levi's Black Friday 2019 sale is here and, if you hadn't already guessed, we're pretty excited about it here at Cosmo. The discounts are epic: the brand has knocked 30% off everything in a blanket promotional code (applied once you hit checkout). You know what that means? New-season steals!

The true kween of denim, Levi's has been uniforming men, women and movie stars ever since the '50s – and we think everyone should own a pair of its iconic jeans.

The best bit about buying a pair of Levi jeans? You're investing for the future: these babies only get better with age. So when those 501s are faded AF, with rips in the knees, you can rest assured you'll look even cooler. And they're obvs even better value for money on Black Friday.

Levi's doesn't rely on reputation alone, though. The retailer is working hard on creating more sustainable methods with its Waterless collection. It has also invested in youth education with the Levi's® Music Project, and recently dropped its third collab collection with Justin Timberlake.

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Photo credit: Frank Trapper

Lest we forget, Justin Timberlake is a denim legend. Cast your mind back to that iconic rhinestone cowboy moment at the 2001 American Music Awards, where Justin and his then-girlfriend Britney Spears walked the red carpet in matching double-denim ensembles (that's technically denim squared, guys).

Anyway, any brand that works with our fave boybander is a friend of ours. Here's a lil' pic of Justin looking cute in one of his Levi's hybrid jackets, which was def inspired by his whole hoodie-layered-under-denim-trucker lewk from back in his NSYNC days:

Anyway, we digress, here are the best bits of Levi's Black Friday 2019 sale:

What should I look out for in Levi's Black Friday 2019 sale?

  • Denim, duh. No, but seriously, invest in these iconic jeans while they are cheaper. High up on our wish lists are the 501s that everyone's been wearing since day dot, and the super-cool Ribcage style that fulfil all of our high-waist dreams and will go on to banish builder's bums 4eva.
  • Jersey basics – there are some great printed sweatshirts with collegiate vibes which will stand the test of time, as well cute cropped T-shirts.
  • Bodywear – Levi's new lingerie collection is part Calvin Klein classics, part Bridget Jones, and we're feeling it. It's cool, and comfy AF.
  • Outerwear – you know, all the denim truckers, lumberjack overshirts and sherpa jackets.
  • Plus size jeans that are designed to fit oh-so-well. Gurls with curves, don't look anywhere else!

What other brands are taking part in the Black Friday sales?

Brands are remaining tight-lipped about 2019's offers, but take a look at last year's deals for a sign of what is in store:

ASOS: Last year, ASOS dropped a 20% off discount code that was applicable to anything, including sale items, on the site. Find out all the deets here.

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Topshop: Ther's currently 25% off ABSOLUTELY everything on the site. Find out more about this year's sale here.

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All Saints: All Saints is giving customers 30% off absolutely everything on the site right now. See what's on Cosmo's wish list in our guide to the All Saints Black Friday 2019 sale.

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Pandora: Rather than slashing its prices, the brand offered customers a free gift over a £125 spend – find out what was up for grabs (hint: it was incred) right here.

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Monica Vinader: Monica Vinader has knocked 30% off all full price items for a whole week. Find out more details here.

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H&M: Last year, H&M gave customers up to 50% off selected lines on the site in a range of daily discounts lasting a week. We've done a deep-dive on the 2019 deals right here.

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River Island: Last year, River Island dropped a blanket discount last year, of 20% off full-price items. But, there was a catch: the promotion was only activated after you spent over £75. Find out more here.

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Levi's: Levi jeans is giving customers 30% off anything full-price (the discount is applied once you hit 'checkout'). We've got all the details about this year's sale right here.

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Selfridges: Selfridges just launched its annual Christmas Come Early sale. The luxury department store is giving customers a discount code for 20% off jewellery, watches, women’s accessories, womenswear and women’s shoes.

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& Other Stories: Last year, & Other Stories dropped a promotional code on Black Friday Eve for 20% off EVERYTHING full price on the site.

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What even is Black Friday?

Black Friday kickstarted in '30s America when the department store Macy's cashed in on the annual Thanksgiving Day parade (if you love Gossip Girl, you'll remember Dan and Serena watching it on TV in season six).

The term 'Black Friday' wasn't officially coined until years later, with the event becoming more of a thang during the big capitalist years of the '80s (ya know, Working Girl, Wall Street bankers and, um, all the independent ladies reading Cosmopolitan). FYI, it's always been manic AF, that's why we prefer to shop online from the smug comfort of our homes.

Amazon was the first retailer to bring Black Friday over to the UK, offering customers online discounts and deals on the same day as the sales in the US. Supermarket Asda was next, creating some serious fuss (and physical fights, for real) with huge discounts on TVs and tech in store.

Soon the rest of the UK caught on to the potential pre-Christmas profit and the rest is history.

When is Black Friday 2019?

Black Friday always falls on the fourth weekend of November which, this year, is 29th November. From our experience, clothes shopping is a little easier than tech or beauty, because there's less of a panic.

Does Levi's take part in Black Friday?

The brand has taken part, giving customers 30% off everything, for two years running now.

What was on sale last year?

L.I.T.E.R.A.L.L.Y everything. The brand dropped a promotional code a few days before Black Friday, giving customers 30% off anything full-price (the discount was applied once you hit 'checkout').

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