These Lesser-Known Brands That Do the Best Lingerie

Joy Montgomery

When it comes to lingerie, it's all too easy to get stuck in a bit of a rut, whether that's holding onto the same over-stretched pairs you've had since you were at university or always returning to the same brand year after year. Of course, there's nothing wrong with having a go-to, after all, finding the perfect fit is notoriously difficult, however every now and then it's fun to mix things up. Our solution? Discover a lesser-known brand.

As a market, underwear was previously dominated by a handful of well-known names, but with the dawn of social media, smaller offerings have had the chance to compete in this competitive landscape. The last few years have seen a number of start-ups offering more innovative designs that tick both the form and function boxes, and we are 100% on-board. 

In our experience, there's nothing more satisfying than stumbling across a niche label whilst browsing online and realising that they have the most beautiful lingerie edit: Cue serious bragging rights. So, if you're looking for a little inspiration, we've rounded up 5 brands that you might not have heard of, but we could not recommend enough. Scroll down to see and shop our lesser-known picks.

Dora Larsen

Dora Larsen Marnie Stretch-Tulle Underwired Bra (£48)