When it comes to lingerie, it's all too easy to get stuck in a bit of a rut, whether that's holding onto the same over-stretched pairs you've had since you were at university or always returning to the same brand year after year. Of course, there's nothing wrong with having a go-to, after all, finding the perfect fit is notoriously difficult, however every now and then it's fun to mix things up. Our solution? Discover a lesser-known brand.
As a market, underwear was previously dominated by a handful of well-known names, but with the dawn of social media, smaller offerings have had the chance to compete in this competitive landscape. The last few years have seen a number of start-ups offering more innovative designs that tick both the form and function boxes, and we are 100% on-board.
In our experience, there's nothing more satisfying than stumbling across a niche label whilst browsing online and realising that they have the most beautiful lingerie edit: Cue serious bragging rights. So, if you're looking for a little inspiration, we've rounded up 5 brands that you might not have heard of, but we could not recommend enough. Scroll down to see and shop our lesser-known picks.
Dora Larsen Marnie Stretch-Tulle Underwired Bra (£48)
Dora Larsen Marnie Stretch-Tulle Thong (£22)
Dora Larsen Marlowe Stretch-Lace Soft-Cup Triangle Bra (£52)
Dora Larsen Marlowe Stretch-Lace and Tulle Briefs (£32)
Beija Stand Out Z Bra in Black (£65)
Beija Stand Out Brief in Black (£25)
Beija Forecast x Bra in Jade (£65)
Beija Forecast Brief in Jade (£25)
Love Stories Love Lace and Stretch Soft-Cup Triangle Bra (£50)
Love Stories Wild Rose Lace and Stretch Briefs (£30)
Love Stories Ceila Stretch-Satin and Chiffon Soft-Cup Triangle Bralette (£57)
Love Stories Wild Rose Hammered-Satin and Lace Briefs (£33)
Araks Bare Lace-Trimmed Stretch-Tulle Thong (£35)
Araks Bare Stretch-Tulle Underwired Bra (£70)
Araks Bare Stretch-Tulle Thong (£35)
ELSE Yanelis Satin-Trimmed Bralette (£90)
ELSE Yahvi Two-Tone Satin-Trim Cotton Briefs (£65)
ELSE Tasia Satin-Trimmed Bralette (£95)
ELSE Tove Satin-Trimmed Mesh Briefs (£50)
This article originally appeared on Who What Wear
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