Leomie Anderson Defends Fellow Victoria's Secret Model Kendall Jenner About *That* Pepsi Ad
It's safe to say the new Pepsi advert didn't go down particularly well.
After a brief and tortuous time, Pepsi had no choice but to pull the tone-deaf advert that saw them co-opting political resistances such as the Black Lives Matter movement and cringing everyone out with the vague banners, tokenism and Kendall's introduction as something of a 'white saviour character'.
It came off as insincere and ignorant and Pepsi is now firmly in the dog house.
One of our favourite models Leomie Anderson was among the majority of people who saw the advert for its questionable self.
Leomie has written for us about accepting her skin tone within the fashion industry and she's also an outspoken advocate on her website and Twitter page.
Her website LAPP commented on the ad.
Perhaps Pepsi missed its mark because they made the mistake of using people's struggles as a marketing strategy https://t.co/UU5JfMiBu2 pic.twitter.com/HXMDPnCSaO
- LAPP (@lappthebrand) April 7, 2017
And she personally Tweeted and reTweeted her reactions.
"Hold on hold on, she's coming over with the Pepsi and you'll see that this is just one big misunderstanding" pic.twitter.com/NHe29hyrWw
- Agony Wofa (@ProfessorKumi) April 5, 2017
One of the Pepsi ads fuck up was the introduction of the police into the story. What started off looking like a march was framed as protest
- Leomie Anderson (@Leomie_Anderson) April 5, 2017
When we all know how real protests end and it isn't with a triumphant cheer as an officer smiles and sips a soft drink.
- Leomie Anderson (@Leomie_Anderson) April 5, 2017
I'm surprised Kendall didn't whip off her wig and put on a pink hat with ears honestly.
- Leomie Anderson (@Leomie_Anderson) April 5, 2017
Read the tea on that Pepsi ad that got pulled less than 24 hours after its release ☕️ https://t.co/ybZ2O4OYCD pic.twitter.com/UnOpZXPtAk
- Leomie Anderson (@Leomie_Anderson) April 5, 2017
Someone picked up on the fact she disagreed with the ad and Tweeted a picture of Beyonce and her dancers performing at the SuperBowl with the caption, 'leomie, herieth, jourdana, alanna, dilone, lameka, zuri, maria and cindy when they see kendall backstage at the vsfs' referring to the black models at the Victoria Secret show.
leomie, herieth, jourdana, alanna, dilone, lameka, zuri, maria and cindy when they see kendall backstage at the vsfs pic.twitter.com/d8oJZ8Y68e
- 👀 (@privearmani) April 6, 2017
Leomie wasn't having it though, and replied that there was no anger from her towards Jenner.
Not me because she was just doing her job. https://t.co/uoQruokIM2
- Leomie Anderson (@Leomie_Anderson) April 6, 2017
And reiterated the blame was firmly with Pepsi, not Kendall.
Kendall is simply the face of the mess, not the cause. I don't blame her at all.
- Leomie Anderson (@Leomie_Anderson) April 6, 2017
People began to respond questioning Leomie's opinion, suggesting that Kendall should have read the storyboard or backed out of the ad once she was filming or it had finished.
But Leomie laid out the law for them, explaining it is rare to know what the storyboard is before you shoot, that, as a model you have little to no creative input and her contract would have stopped her from backing out and probably speaking out.
Number 1. A callsheet has start and finish times and a few contact numbers for models. 2 we aren't given story boards. https://t.co/vTOgb5DYSM
- Leomie Anderson (@Leomie_Anderson) April 7, 2017
3. She wouldve signed a contract that is LEGALLY BINDING long before the shoot date. Anyone with an ounce of business acumen would know this https://t.co/vTOgb5DYSM
- Leomie Anderson (@Leomie_Anderson) April 7, 2017
This isn't a matter of keep your friends close, we reckon Leomie's just standing up for models because she knows how it goes.
The fact that you are telling people with confidence that I am friends with Kendall just shows how little you know about everything https://t.co/subI6Usykp
- Leomie Anderson (@Leomie_Anderson) April 7, 2017
Sorry but is kris Jenner a super human who can breach contracts with huge corporations? I think she wants to keep her millions. https://t.co/wNPqdGASU6
- Leomie Anderson (@Leomie_Anderson) April 7, 2017
You know what's nonsense? People like you telling me, a model, how modelling jobs go. But yah. https://t.co/LFWoBp7Ke0
- Leomie Anderson (@Leomie_Anderson) April 7, 2017
She doesn't have to. I'm not caping, I'm delivering straight facts that people who aren't in the industry wouldnt know- like yourself. https://t.co/Z6CRaDqhyn
- Leomie Anderson (@Leomie_Anderson) April 7, 2017
She Tweeted a LOT of responses to people, trying to explain her position:
Pepsi has an entire team devoted to ensuring that their advertisements doesn't offend or alienate their consumer; that's not Kendall's job.
- Leomie Anderson (@Leomie_Anderson) April 6, 2017
Do you think shooting a Pepsi ad is like shooting for swag ldn? Contracts are there for a reason. Blame Pepsi not Kendall lol https://t.co/0TOYsXrur8
- Leomie Anderson (@Leomie_Anderson) April 6, 2017
Or she felt awkward doing it but her contract was probably north of a mill so is she going to breach it so twitter doesn't get mad? No. https://t.co/mLdFsrhMV0
- Leomie Anderson (@Leomie_Anderson) April 6, 2017
That isn't even all of them.
But in the end, she had to call it a day.
Not replying to anymore tweets regarding the Pepsi/ Kendall ad : pic.twitter.com/RS4hs3DkFS
- Leomie Anderson (@Leomie_Anderson) April 7, 2017
I'm not condoning the advert but as a model I will defend her because I know she most likely did not know what she was getting herself in to
- Leomie Anderson (@Leomie_Anderson) April 6, 2017
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