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As Instagram has shown us over the past couple of years, a full pout is a feature that many women desire.
So when Lawless Beauty founder Annie Lawless set out to create her collection of all-natural, cruelty-free cosmetics, there was no question that she'd eventually come up with her own lip-plumping product — minus the injections.
The problem? No one can seem to get their hands on Lawless's Forget The Filler Lip Plumper Line Smoothing Gloss fast enough.
Since its launch back in January, beauty retailers like Sephora have continually sold out of their stock, and it's no wonder why — the brand's peptide-based "Maxi-Lip" complex is clinically proven to increase lip volume by up to 40 per cent and decrease wrinkling by 29 per cent.
After being out of stock for the past couple of months, we happened to notice this cult-favourite lipgloss is back in stock — but if you want to snap it up, you'd better hurry.
Needless to say, we've been dying to try it — and we finally might have a chance. Continuing reading to find out why this new addition to Lawless's already fabulous range is worth the coin.
SHOP IT: Sephora, $33
How it works
In combination with Lawless's new Maxi-Lip complex, shea butter and antioxidant-rich rosehip oil work together to hydrate and soothe, making the Forget The Filler Gloss the cure for chapped and dehydrated lips.
The ultra-shiny formula comes in a universally flattering shade of sheer baby pink and provides both immediate and long-term benefits; softening and hydrating are just a couple of them.
With consistent use, lips are proven to increase their volume and plumpness, leading to fewer fine lines. In an independent study on 10 women ages 22 to 40, Lawless Beauty found the following results:
Collagen synthesis in the lips increased by 351 per cent
The Forget The Filler Gloss improved lip condition by 100 per cent
Softness (70 per cent), hydration (60 per cent) and volume (40 per cent) increased dramatically
Basically, the Forget The Filler Gloss is "lipgloss heaven" as one devotee lovingly dubbed the product.
What reviewers are saying
"I adore this lipgloss! I already used one tube and ordered two more," said the same reviewer. "It feels very rich on my lips, very nourishing. I love the mild plumping sensation... And it lasts on my lips. I’m one of those people that can’t keep most glosses on for more than a few minutes."
As for how the Forget The Filler Gloss stacks up against other household and luxury brands, some Lawless lovers are ditching the likes of Dior's Addict Lip Maximizer Plumping Gloss for this new go-to.
"Love the applicator and the formula so much. I’ve used Dior, Too Faced and Buxom plumping glosses, [and] this one [is] hands down my fave," another reviewer said. "There is no stinging, it’s so soft and nourishing, and my lips feel and look beautiful. And it really is smoothing! Love that I can wear alone or on top of lipstick."
And if the product's 12,400 "loves" on Sephora's website do not indicate how many shoppers love their results, maybe the number of lip injections this product has saved people will do it justice.
"OMG — I'm OBSESSED! I was just about to cave and get lip fillers just to add a little more plump to my already decent sized lips, and this product literally gave me the look I'm going for," another reviewer exclaimed. "THANK YOU! Now I don't need the fillers."