A latte? That's now a 'really, really milky coffee' in Debenhams

Andrew Trotman
1 November 2012
How To Prepare Caffe Latte
Have you ever wanted to get good at coffee. Well look no further than this educational resource on How To Prepare Caffe Latte . Follow Videojug's professionals as they steer you through this advice video.

Debenhams (Berlin: D2T.BE - news) has vowed to end "coffee confusion" by replacing words such as latte and cappuccino with plain English on its menus.

The British retailer said that more than 70pc of its customers struggle with foreign names of hot drinks, so it decided to get back to basics.

A caffe latte is now called a "really, really milky coffee", while a cappuccino has become a "frothy coffee", and a caffe mocha has been changed to a "chocolate flavoured coffee". Black coffee has been replaced with "simple coffee, with or without milk", while an espresso is labelled "a shot of strong coffee".

But Debenhams hasn't just stopped at its types of coffees. Instead of the tall, grande or venti sizes favoured by big-name shops such as Starbucks (NasdaqGS: SBUX - news) , customers in Debenhams can now simply ask for a cup or mug.

John Baker, director of food services at Debenhams says: “We’re trialling a redesign of our coffee menu in Oxford Street so shoppers spend less time playing coffee Cluedo and more time enjoying their favourite drink.”

The retailer reportedly sells more than 100,000 coffees each week in its 160 cafes and restaurants across the UK and Ireland (Xetra: A0Q8L3 - news) - double the amount of tea.

Do you struggle with coffee names?

What to read next

Mortgage rates fall to new low- 3.11% APR

$250,000 for $972/month. No points. Get multiple mortgage offers in minutes. Can't hurt to look. It's free. (3.11% APR 5/1 ARM).

VA Mortgage Rates In 2016

VA Rates as Low as 3.25% (3.405% APR) 30 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Want to Start Dating?

Hey! Are you a part of the 1 in 3 Americans that are single? This Dating site is completely free to check it out! Give it a try!

Drivers Born Between 1953 And 1983 Must Read This

United States drivers who drive less than 50mi/day will be surprised. If you pay more than $50/month for auto insurance, you better read this...