At times of fear and crisis, we are told to 'look for the helpers' and L'Occitane has become the latest beauty brand to step-up in the light of the coronavirus pandemic. The luxury French beauty brand has announced it will be donating hand creams to NHS workers, while also reassigning its production line to manufacture 70,000 litres of hand sanitiser.
As measures to stop the spread of the virus intensify, L'Occitane has shut all of its stores in the United Kingdom and Ireland until 10 April, alongside all other non-essential retailers.
Luckily, the luxury French beauty brand has said it will pay all its staff salaries in full during that time, stating that "the health and safety of L'Occitane employees and customers remains L'Occitane's number one priority".
Now, in an attempt to go one step further, L'Occitane has pledged to donate hand creams to the NHS, helping our frontline workers deal with the effects of stringent sanitising protocols on their hands. So far, they have provided over 10,000 individuals creams.
The brand have been sending the products directly to the NHS and other hospitals, as both a practical measure for aiding dryness and in the hope that, after a gruelling day at work, the staff will be able to enjoy a small act of self-care.
Furthermore, the L'Occitane Group has reassigned its facilities to manufacture 70,000 litres of hand sanitiser to be donated to the health authorities and healthcare workers in France.
The European country, the home of L'Occitane, is equally affected by the global spread of coronavirus and the brand will also be distributing 25,000 units of soap and hand cream to staff at the Paris University hospital trust.
All these actions demonstrate the brands commitment to helping support healthcare workers across the globe fight the epidemic.
You can still purchase L'Occitane products online (although delivery times may be subject to delays), so we'd recommend treating yourself to a tub of the company's cult-status Shea Butter Hand Cream too. That said, if you are looking for hand wash, all of the brand's wonderful smelling formulas, such as the Shea Verbena Liquid Soap, are selling out very fast.
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