The NFL wife and mom of three is helping celebrate Lindt's 2024 Super Bowl commercial
The NFL wife and mom of three, 31, is partnering with Lindt as the brand debuts its first-ever Super Bowl commercial airing nationally during the first quarter. Kelce tells PEOPLE that she's excited to back sweet snacks amid all the salty offerings at Super Bowl celebrations.
"I think that when it comes to football, the talk is always of the salty snacks, the savory stuff like wings and dips, sliders, all of that sort of stuff that you enjoy during the game. And I think that very few people put the focus on how to take a sweet turn after you've enjoyed all those salty snacks," she says.
Of all the products the chocolate maker puts out, Lindor truffles are her go-to. "Everyone can get a flavor that they'd like. They're also beautiful to look at on your table, so they're a great complement to everything you traditionally think of for your game day spread," she adds.
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"Our girls will choose sweet every single time, and specifically, the 'red chocolate' is what they call it," she says of the candy wrapped in red foil.
"I like to keep some dark chocolate for myself because I like to mix it up sometimes. Jason probably leans more towards salty, although he regularly steals Lindor truffles from my stash," she laughs. "I would say I'm smack dab in the middle. I love some salty snacks, but there is something about indulging in some sweet chocolatey bliss that will never be lost on me."
Lindt's Super Bowl commercial marks the first time viewers will see the chocolatier on their screens during the big game. Titled “Life is a Ball,” it's a 30-second decadent journey that explores the joy that comes from indulging in the sweet treats.
"If we were doing the big game day at home, I would be absolutely knee-deep in the bowl of Lindor truffles, but I will say they are out on our counter right now," Kylie shares. "I already dove into them this morning, so I will get my fill on Sunday, even if I am not at home to enjoy them in our living room."
The Kansas City Chiefs and the San Francisco 49ers will face off in Super Bowl LVIII, airing on CBS on Feb. 11 at 6:30 p.m. ET.
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