Kylie Jenner today became the latest member of the Kardashian clan to join Adidas’s growing roster of superstar collaborators.
Following in the footsteps of her sister Kendall Jenner and brother-in-law Kanye West, the 21-year-old cosmetics mogul has teamed up with the sports brand to re-launch the ’90s sneaker ‘Falcon’ by Adidas Originals.
The footwear, like Jenner, was born in 1997 and has now been revisited in a fresh grey, pink, black, and blue colourway.
“I’ve always loved Adidas,” says Jenner, who announced the partnership via an Instagram Story.
In the video, she wore a pair of Adidas Original Sneakers, captioned: “So excited to announce that I am officially an #adidas_Ambassador #createdwithadidas @adidasoriginals.”
The campaign, which features Jenner in a series of coordinated pink and black Adidas tracksuit looks, will launch on September 6th, when the product will be available to purchase globally.
New colourways are also set to drop throughout the season.
“It’s exciting now being part of the Originals family, especially for Falcon,” says the influencer and reality TV star.
Given Kylie’s Midas touch, they’re sure to be a sell-out.
The new Falcon silhouette will be available to purchase at adidas Originals stores and on adidas.com from September 6.