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Kylie Jenner: Kylie Cosmetics

Thanks to her legion of social media followers, Kylie Jenner undoubtedly changed the face of the celebrity endorsed beauty line forever.
Aged just 18, the youngest of the Kardashian clan launched three Lip Kits back in 2017 in a bid to fill a gap in the market and they famously sold out within a mere minutes. Fast-forward to 2019 and she now owns a 900 billion dollar business generating $420 dollars in the past 18 months alone – earning her a Forbes cover. [Photo: Getty]

From Kylie Jenner to Rihanna, how celebrities changed the face of the beauty industry

Danielle Fowler
Freelance Writer

Victoria Beckham has added another impressive string to her bow, as the fashion designer has finally decided to make her foray into the beauty industry.

Set to launch in AW19, the self-confessed make-up junkie is expanding her empire with Victoria Beckham Beauty which will include the “must-have items in make-up, skincare, fragrance and wellness”.

But with the already A-list-studded industry already booming – according to market researcher NetBase, beauty brands are now more popular than fashion labels in social media conversation – will Beckham be able to find her footing?

From Kylie Jenner’s billion dollar company to the fact that Rihanna now makes more money from her beauty line than she does music, we take a look at the appeal behind the world’s most successful celebrity beauty brands.