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Drew Barrymore: FLOWER Beauty

Drew Barrymore is the perfect example of the power of the celebrity-endorsed beauty line. The Hollywood name first launched FLOWER Beauty in Walmart back in 2017. Now, the collection is up for grabs here in the UK thanks to Superdrug cashing in on the line. [Photo: Getty]

From Kylie Jenner to Rihanna, how celebrities changed the face of the beauty industry

Danielle Fowler
Freelance Writer

Victoria Beckham has added another impressive string to her bow, as the fashion designer has finally decided to make her foray into the beauty industry.

Set to launch in AW19, the self-confessed make-up junkie is expanding her empire with Victoria Beckham Beauty which will include the “must-have items in make-up, skincare, fragrance and wellness”.

But with the already A-list-studded industry already booming – according to market researcher NetBase, beauty brands are now more popular than fashion labels in social media conversation – will Beckham be able to find her footing?

From Kylie Jenner’s billion dollar company to the fact that Rihanna now makes more money from her beauty line than she does music, we take a look at the appeal behind the world’s most successful celebrity beauty brands.