Kylie Jenner is launching a new baby brand

·1-min read
Photo credit: George Pimentel - Getty Images
Photo credit: George Pimentel - Getty Images

While one Kardashian-Jenner door closes (RIP KUWTK), it seems another is opening for Kylie Jenner, who took to socials this weekend to announce the launch of her newest brand - Kylie Baby.

Now, if you’re thinking, ‘how did I miss that?’ you’re not alone. Unlike her previous launches, Kylie took a more subtle approach this time around, simply tagging the new brand on Instagram on Friday (June 3).

In the post, captioned ‘bath time with @kyliebaby’, Kylie’s daughter Stormi looks as cute as ever, blowing a kiss to the camera with wet curly hair.

Of course, as soon as the post went live, fans started speculating about the new brand. “KYLIEBABY IS COMING 😩” commented one fan, “omg an account has been made!!!!” said another.

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And, while there is an active @kyliebaby Instagram account, there aren’t any posts as of yet. That doesn’t mean the page hasn’t started racking up followers though - unsurprisingly, there’s already 587k.

Photo credit: Kylie Baby - Instagram
Photo credit: Kylie Baby - Instagram

So, what kind of products can we expect to see from Kylie Baby? According to TMZ, trademark documents for the brand include moisturisers, lotions and creams, as well as cribs, bouncers, changing tables and more.

The post also claims that Kylie’s venturing into the world of swimwear, and has apparently trademarked the brand name Kylie Swim as well. Given the success of Kylie’s past ventures, Kylie Skin and Kylie Cosmetics, it’s safe to say Kylie Baby and Kylie Swim are going to be a big hit.

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