So far we've seen Holly Willoughby's relatable Sunday selfie sans makeup, we've gotten a glimpse into the everyday looks of Lady Gaga's incredible topless, natural selfie, Leigh-Anne Pinnock's pregnancy update with a makeup-free natural vibe thrown in for extra measure, JLo's bath time, messy bun snap, and even Billie Eilish's NSFW zero-makeup TikTok.
Oh, and that's just the tip of the iceberg by the way - Millie Bobby Brown, Sarah Michelle Gellar, Hailey Bieber and Vanessa Hudgens all also got in on the action.
And today, queen of glam Kylie Jenner also bared all, doing her own part in normalising skin texture on the 'gram. Kylie's been open about wanting to ditch the filter - but I do tend to take these statements with a pinch of salt, as the Kardashian-Jenner family are moooore than partial to the odd, er, photoshop situation.
Watch: Kylie Jenner Is Bringing Back the JNCO Jeans Aesthetic
ANYWAY, back to the topic at hand: Kylie Jenner's latest no-makeup snap. First, Kylie took to stories to chat followers through a new YouTube series coming up on the topic of Kylie Cosmetics, saying:
"In honour of the relaunch for Kylie Cosmetics on the 15th, I have a special 3-part YouTube series coming out that I'm really excited to share, all about Kylie Cosmetics and why we are going clean and vegan, and why we're doing this relaunch, and just all the fun stuff, all the BTS. It's coming sooner than you think, I'll keep you updated..."
Then she promoted her Kylie Skin serum, before dropping her suuuuper zoomed-in, high resolution story featuring her bare face, rosy cheeks and alll the normal skin texture you might expect on, like, a real life unfiltered human being. It's worth seeing the story in all it's glory, but ICYMI, screengrabs below...
Excuse me while I add the entire Kylie Skin range to bag...
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