Kylie Jenner earns almost £1 million per Instagram post

Francesca Specter
Yahoo Style UK deputy editor
Kylie Jenner attends The Metropolitan Museum of Art's Costume Institute benefit gala celebrating the opening of the "Camp: Notes on Fashion" exhibition on Monday, May 6, 2019, in New York. (Photo by Charles Sykes/Invision/AP)

Kylie Jenner earns more than any other Instagram users for her posts, it has been revealed.

The 21-year-old entrepreneur and ‘Keeping Up With The Kardashians’ star earns the equivalent of just under a million British pounds for a single post on the social media platform.

This is according to data from Hopper HQ, an Instagram scheduling tool, which looks at a series of different factors including agency rate cards and internal data from Instagram in order to rank influencers based on what they could charge per post.

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Jenner is the world’s youngest-ever self-made billionaire – according to a Forbes report – a fortune largely accrued from her eponymous Kylie Cosmetics line which was first launched in 2015.

And while the bulk of this income may come from her cosmetics empire, Jenner charges as much as $1.2 million (£960,000) on average for a sponsored Instagram post.

In March this year, she was reported to be charging around $1 million (£804,000) per Instagram post – so it would appear her influence is only increasing in value.

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Topping Hopper HQ’s list of highest-paid per post Instagram users, Jenner is followed by singer Ariana Grande, who could earn $996,000 (£802,000) per single Instagram post, and then half-sister Kim Kardashian, who earns up to $910,000 (£733,000) per post.

Jenner is also the seventh most followed Instagram user in the world, according to data from Trackalytics.

Lately, her Instagram feed has featured a series of posts promoting her latest skincare range, Kylie Skin.

Jenner previously held the record for the most liked Instagram post, for a picture shared after her daughter, Stormi Webster, now one, was born.

However, she was toppled from her throne by the so-called “Instagram egg – in a post subsequently revealed to be a mental health advertisement.

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The cracked egg image, posted by Instagram user Egg Gang (in reality, a 29-year-old advertising creative named Chris Godfrey) on 4 January this year, earned a record breaking 24.5 million likes.

As for the rest of Jenner’s Instagram feed, it is largely devoted to sharing pictures of friends and family.

Baby Stormi features heavily on the account, as does her father and Jenner’s boyfriend Travis Scott.

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Jenner also regularly shares images of her family (and reality show cast mates): half-sisters Khloe, Kim and Kourtney Kardashian, sister Kendall Jenner, and mother Kris Jenner.