Kylie Jenner is back in the headlines this week after being named the world’s youngest self-made billionaire by Forbes, stealing the record from Facebook creator Mark Zuckerberg, who hit the financial milestone at 23.
Mostly thanks to her extraordinarily successful brand Kylie Cosmetics (which she owns completely and is estimated to be worth “at least $900 million”), Jenner is doing pretty well for herself.
But the star also reportedly makes a huge amount of money on Instagram. With a following of 128 million, she is estimated to make $1 million per sponsored Instagram post.
Hopper HQ, an Instagram analytics toolkit, ran all the numbers and ranked Instagram’s most popular users by how much they are estimated to earn per post.
Providing the sprinkles to Kylie Jenner’s net worth sundae, the study revealed that her sponsored Instagram posts were reportedly the most expensive at $1 million per post - beating singer Selena Gomez whose posts clocked in at a slightly lower $800,000.
Although Jenner typically uses her Instagram to promote her own Kylie Cosmetics products, she does do sponsored posts. Earlier this year, she promoted beauty supplement brand Sugar Bear Hair and has in the past promoted slimming detox teas - a move which has courted controversy.
Jenner’s siblings also join her in the top twenty, with Kim Kardashian sliding into fourth place with $720,000 per post, Kendall Jenner at tenth with $500,000 per post and Khloe Kardashian in at eleventh with $480,000.